Social Media optimization(SMO)
Implementing an SMO campaign involves becoming a part of a website that falls into the Social Media category and utilizing strategies that point back to your main website. This is often called back linking. In the case of Facebook, the number one social media website, many companies have created pages that promote brands, goods and services. Some use FB as their main website and do not have a proper domain/hosting account. Bottom line if you have a proper website and do not implement SMO, nothing happens. People that do use Social Media Websites can make postings and post links to your website which can effect your SEO, nonetheless you still have done nothing, someone did it for you.
Popular Social Media Sites:
SMO is a great tool to promote a website. I own a dot com which contains my business name. Dot coms used to rank number one due to the priority. I have seen Social Media Websites out-perform in priority a Dot Com using the same name.